Our Story

Agua Prieta is more than a brand. It is a real place shaped by tradition, culture, hardworking people, and a land known for resilience and achievement. The brand draws its name and spirit from Agua Prieta, Sonora, Mexico.

Our founder, Jesus Bermudez, spent part of his early life in the small border town of Agua Prieta. From a young age, he was raised with strong values rooted in tradition, respect for heritage, discipline, and hard work. Carne seca was a familiar part of daily life growing up and carried both cultural and personal meaning.

Carne seca remained part of that journey into adulthood, and in 2023 it became one of the first products offered when entering the e-commerce space. Through early challenges, including unsuccessful business partnerships and unreliable sourcing, it became clear that authenticity and quality could not be outsourced.

In 2025, with guidance and encouragement from a close friend, the vision changed. Rather than remaining a middleman, the decision was made to take responsibility for the craft itself. This led to learning the process firsthand, controlling quality from start to finish, and honoring the tradition properly.

In 2026, Agua Prieta officially began producing its own Sonoran style carne seca. What started as a familiar taste from childhood has grown into a commitment to preserve and share a tradition with intention, respect, and care.